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7 Lessons in Persuasion and Influence

R330.00
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SKU:
ISBN 9781399830553
UPC:
9781399830553
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New
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Product Description

7 Lessons in Persuasion and Influence

Author: Di Mclanachan

Format: Paperback

A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.

7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you’ll rapidly develop the ability to influence others.

Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success.

ABOUT THE SERIES

7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Features:

  • Lesson 1: What is influence?

  • Lesson 2: Conveying the right image

  • Lesson 3: Becoming a voice of authority

  • Lesson 4: Speaking the language of influence

  • Lesson 5: Filtered thinking

  • Lesson 6: Flexible influencing

  • Lesson 7: Proven persuasion techniques


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© 2026 Schoolspace. This product description is the exclusive intellectual property of the publisher, protected under copyright law. Unauthorized use, adaption, or copying is strictly prohibited.

Other Details

Publisher:
Hachette
Publisher Title:
7 Lessons in Persuasion and Influence
Authors:
Di Mclanachan
Format:
Paperback
Imprint:
John Murray Business